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Content Creator

Vayner Media

miracle-gro-logo.png

Video Content

Miracle Gro video content mixed many themes such as promoting seasonal products or humorous plant lover content focusing more on flowers and gardens for anyone with a green thumb to relate or laugh to.

STATIC CONTENT

Miracle Gro Static content consisted of a series of indoor growing plant gift guides, which emphasized  benefits or reasons to gift a specific type of indoor plants to others.

Miracle Gro:
Turning Plant Care into Scroll-Stopping Humor & Plant Gifting Made Simple Through Design

Role:
Content Creator (VaynerMedia)
TikTok | Meme Skits | Static Carousels | Gifting Education

Summary:
Repositioned Miracle-Gro as a gifting-friendly, lifestyle brand by mixing comedic TikToks with a thoughtful static series matching plants to gift-giving personas.

Challenges:

  • Limited cultural relevance with younger audiences

  • Needed to increase perceived value of plants as gifts

  • Wanted repeatable formats to streamline future campaigns

Solutions:

  • Created short-form skits around chaotic plant parent moments using trending audio

  • Designed a carousel graphic series showcasing ideal plants for different personality types (e.g. aloe for the “chill friend,” orchids for mom)

  • Blended meme tone with clean graphic design for save/share appeal

Results:

  • Static gift guide series adopted by client as ongoing seasonal template

  • Increased relatability and brand recall through personality-based storytelling

  • Helped position Miracle-Gro content as both useful and entertaining

TASKS AND RESPONSIBILITIES

Content Creation:

Generating a variety of content types, including articles, blog posts, social media updates, videos, infographics, and more.

Content Strategy:

Developing content strategies that align with client goals and target audiences.

Social Media Management:

Creating and managing content for various social media platforms, including scheduling and performance analysis.

Video Production:

Scripting, shooting, editing, and optimizing videos for online platforms.

Copywriting:

Crafting persuasive and engaging written content for ads, websites, and promotional materials.

Graphic Design:

Designing visually appealing graphics, infographics, and other visual content assets.

SEO Optimization:

Analytics and Reporting:

Collaboration:

Staying Current:

Ensuring that content is optimized for search engines to improve visibility in search results.

Monitoring and analyzing content performance using analytics tools to provide insights for improvement.

Working with team members such as strategists, designers, and social media managers to align content with overall marketing strategies.

Keeping up with industry trends and best practices in content creation, digital marketing, and social media.

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