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Content Creator

Vayner Media

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BUG BRUH

The Bug Bruh series revolved around reaching the cohort of messy bachelor bros living on their own for the first time. The series was educational while maintaining humor that the cohort can relate to.

The series increased the Ortho's TikTok followers by 1200 organically while consistently maintaining an average of 60k-90k paid views

Ortho:
Bug Bro – Making Pest Control Hilarious and Relatable

Role:
Lead Content Creator (VaynerMedia)
TikTok Series | Comedy Writing | CPG Awareness

Summary:
Created the Bug Bro series—comedic content that reframed pest prevention through the lens of young adulthood and first-time renters.

Challenges:

  • Pest control is not inherently engaging

  • Needed to reach a younger, urban demographic

  • Desire for a repeatable series format to drive retention

Solutions:

  • Developed a two-character roommate skit where one is gross, the other bug-smart

  • Used green screen and POV storytelling to keep production agile

  • Brought comedy into otherwise “gross” or boring topics

Results:

  • Series became a repeatable content model for CPG storytelling

  • Drove positive sentiment and brand memorability

  • Served as a foundation for adapting similar skits across other verticalsA

TASKS AND RESPONSIBILITIES

Content Creation:

Generating a variety of content types, including articles, blog posts, social media updates, videos, infographics, and more.

Content Strategy:

Developing content strategies that align with client goals and target audiences.

Social Media Management:

Creating and managing content for various social media platforms, including scheduling and performance analysis.

Video Production:

Scripting, shooting, editing, and optimizing videos for online platforms.

Copywriting:

Crafting persuasive and engaging written content for ads, websites, and promotional materials.

Graphic Design:

Designing visually appealing graphics, infographics, and other visual content assets.

SEO Optimization:

Analytics and Reporting:

Collaboration:

Staying Current:

Ensuring that content is optimized for search engines to improve visibility in search results.

Monitoring and analyzing content performance using analytics tools to provide insights for improvement.

Working with team members such as strategists, designers, and social media managers to align content with overall marketing strategies.

Keeping up with industry trends and best practices in content creation, digital marketing, and social media.

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