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Social Media Manager/ Content Creator

MEDS Pharmacy

meds logo_1.png

Video Content

MEDS content targeted patient and pharmacy pain points such as miscommunications with staff and insurance, education and everyday situations in pharmacy culture.

MEDS Pharmacy:
Social Media Strategist & Content Creator

Role:
Social Media Strategist & Content Creator 
TikTok | Instagram | Brand Voice | Community Growth

Summary:
Helped reposition MEDS Pharmacy as a modern, trustworthy alternative to traditional pharmacies through short-form video and meme-based educational content.

Challenges:

  • Low visibility and engagement on social

  • Limited brand storytelling

  • Educating audiences about GLP-1s in an approachable way

Solutions:

  • Built a new content strategy grounded in humor, pharmacy pain points, & visual branding

  • Created AI green screen explainers, pharmacist podcast interviews, and skits tied to trending sounds

  • Posted 3–5 Reels weekly and 2-3 daily IG Stories

Results:

  • +400% follower growth in 2 months organically

  • Increased DMs and patient conversions from social

TASKS AND RESPONSIBILITIES

Content Creation:

Generating a variety of content types, including articles, blog posts, social media updates, videos, infographics, and more.

Content Strategy:

Developing content strategies that align with client goals and target audiences.

Social Media Management:

Creating and managing content for various social media platforms, including scheduling and performance analysis.

Video Production:

Scripting, shooting, editing, and optimizing videos for online platforms.

Copywriting:

Crafting persuasive and engaging written content for ads, websites, and promotional materials.

Graphic Design:

Designing visually appealing graphics, infographics, and other visual content assets.

SEO Optimization:

Analytics and Reporting:

Collaboration:

Staying Current:

Ensuring that content is optimized for search engines to improve visibility in search results.

Monitoring and analyzing content performance using analytics tools to provide insights for improvement.

Working with team members such as strategists, designers, and social media managers to align content with overall marketing strategies.

Keeping up with industry trends and best practices in content creation, digital marketing, and social media.

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