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Content Creator

Vayner Media

bonnie logo_edited.jpg

Video Content

Bonnie Plants video content consisted of educational videos which gave a list of fun facts of growing different kinds of herbs and vegetables as well as promotional content for seasonal products

STATIC

Bonnie Plants static content consisted mostly of promotional content for seasonal herbs and recipes

Bonnie Plants: 
Growing Gardeners with Seasonal Humor & Recipes

Bonnie Plants: Growing Gardeners with Seasonal Humor & Recipes

Role:
Content Creator (VaynerMedia)
TikTok | Instagram Reels | Static Graphics | Edutainment

Summary:
Helped Bonnie Plants connect with first-time gardeners through a mix of funny short-form videos and static recipe-focused graphics, making plant care and cooking more approachable.

Challenges:

  • Low engagement from Gen Z and Millennial audiences

  • Gardening perceived as complicated or intimidating

  • Needed shareable formats to increase saves and reach

Solutions:

  • Produced Reels and TikToks that paired seasonal planting tips with trending sounds and memes

  • Designed a static carousel series highlighting a single plant and a simple recipe it could be used in (e.g. basil → pesto pasta)

  • Prioritized quick education and vibrant visuals to drive engagement

Results:

  • Graphics and video posts became templates for future social content

  • Sparked increased engagement and save rates on recipe posts

  • Supported a long-term shift toward relatable, utility-driven brand content

TASKS AND RESPONSIBILITIES

Content Creation:

Generating a variety of content types, including articles, blog posts, social media updates, videos, infographics, and more.

Content Strategy:

Developing content strategies that align with client goals and target audiences.

Social Media Management:

Creating and managing content for various social media platforms, including scheduling and performance analysis.

Video Production:

Scripting, shooting, editing, and optimizing videos for online platforms.

Copywriting:

Crafting persuasive and engaging written content for ads, websites, and promotional materials.

Graphic Design:

Designing visually appealing graphics, infographics, and other visual content assets.

SEO Optimization:

Analytics and Reporting:

Collaboration:

Staying Current:

Ensuring that content is optimized for search engines to improve visibility in search results.

Monitoring and analyzing content performance using analytics tools to provide insights for improvement.

Working with team members such as strategists, designers, and social media managers to align content with overall marketing strategies.

Keeping up with industry trends and best practices in content creation, digital marketing, and social media.

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