MEDS · SOCIAL MEDIA MANAGER
A modular content system built for MEDS. — delivered simply, supported clearly.
One set of brand rules — capabilities, messaging, imagery, and motion — built so any new Reel, Story, or static post could be assembled from existing parts instead of created from scratch.
Organic follower growth in 2 months
+400%
Profile activity in
3 months
+243%
Reels published weekly
3 to 5
Shares in 3 months
+20,000
OVERVIEW
A pharmacy with no visibility problem to hide behind
MEDS needed to look and sound like a modern, trustworthy alternative to a traditional pharmacy
— not just post more often.
Challenge
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Low visibility and engagement on social
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Limited brand storytelling
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Educating audiences about GLP-1s in an approachable way
Approach
Instead of producing one-off posts, built a modular system: a shared set of capabilities, messaging principles, and reusable imagery and motion templates that any format could pull from.
Execution
AI green-screen explainers, pharmacist podcast interviews, and skits tied to trending sounds — built from the same system, sustained at 3–5 Reels weekly and 2–3 daily Stories.
DECISION 03 - IMAGERY → PACKAGED CONTENT
A modular imagery library, assembled into ready-to-publish posts
Product mockups and lifestyle photography were built as one reusable library — combined with the messaging system to produce finished static posts without starting a new design each time.
DECISION 04 - MOTION STORYBOARD → MOTION ASSETS
The same system, extended frame by frame for video
The packaged-content system carried directly into video: each motion piece followed the same image-zoom → blur → reveal → message → logo-lockup sequence, built from one shared asset and typography library.
From your phone, to your door
Delivered discreetly
Hero text 32 px
Delivered discreetly
Secondary text 18 px
From your phone, to your door
Alternative messaging
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Same-day delivery
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Discreet packaging
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Text a pharmacist anytime
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NYC building friendly delivery
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From your phone, to your door
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No long hold times
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Skip the lines
Hero text
American Typewriter Medium · 32px
Secondary text
American Typewriter Regular · 18px
Tagline
Delivered simply, Supported clearly
VIDEO CONTENT
Made for pharmacy culture, not just pharmacy customers
Using social listening and trend-insight tools, recurring frustrations and inside jokes specific to pharmacy life were tracked before a single video got scripted — insurance back-and-forth, prior authorization delays, the small absurdities of working the counter. That research decided which trending sounds, formats, and references made it into the AI green-screen explainers, pharmacist podcast interviews, and counter-life skits.
Because the references came from inside the industry instead of at it, pharmacy staff and patients didn't just watch — they tagged coworkers, sent videos into their own group chats, and shared them back into the same communities they came from.
RESULTS
What the system produced once it was running consistently.
Organic follower growth in 2 months
+400%
Profile activity in
3 months
+243%
Reels published weekly
3 to 5
Shares in 3 months
+20,000
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